ideaForge Technology Limited
Last Updated on: 22nd January 2026
ideaForge Technology Limited (the “Company”) is committed to transparency about how we use cookies and similar tracking technologies on our websites and related services (collectively, the “Site”). This Cookies Policy explains what cookies are, how we use them, what rights you have, and how you can manage or decline cookies.
Please also refer to our Privacy Policy, which governs the broader collection, use and disclosure of personal data on our website at www.ideaforgetech.com.
A “cookie” is a small piece of text sent by the Site to your browser (or device) when you visit, which is then stored on your device and read back on subsequent visits. Cookies may help recognise your device when you return, support functionality (e.g., log-in), site performance, analytics, or advertising. Some cookies are set by us (“first-party cookies”) and some by third parties (e.g., analytics or advertising partners) (“third-party cookies”).
Cookies vary in terms of lifespan: “session cookies” expire once you close your browser; “persistent cookies” remain on your device for a defined period (or until you delete them).
Cookies may collect various types of information including technical data (browser type, operating system), usage data (pages visited, time spent), device identifiers, location information, IP address, preferences, and behavioural data.
The primary purpose of this policy is to inform users about the use of cookies and similar tracking technologies on the Company's website or digital platforms. By clearly explaining what cookies are, how they function, what types are used (such as session, persistent, or third-party cookies), and the specific data they collect — such as user preferences, browsing behaviour, or login status — the policy empowers users to make informed decisions about their privacy. It also outlines how users can manage or disable cookies through browser settings or consent tools.
We also use similar tracking technologies, such as web beacons, pixels, and local storage objects, which function similarly to cookies by collecting and storing information on your device to support the purposes described in this Policy.
We use the following categories of cookies and similar technologies on our Site for the purposes outlined below.
| Sr. No. | Category | Purpose |
|---|---|---|
| a. | Essential | These cookies are required for the Site to operate properly and to manage your cookie consent preferences. Without these cookies, certain core services, such as consent storage and website security, may not function. |
| b. | Functional | These cookies enable enhanced website functionality, such as tag management, embedded features, chatbot support, font display, and user interface preferences. |
| c. | Analytics | These cookies help us understand how users interact with the Site, including pages visited, usage patterns, errors, and performance, so we can improve the Site and user experience. |
| d. | Marketing | These cookies are used for advertising, remarketing, conversion tracking, and measuring the effectiveness of marketing campaigns across the Site and third-party platforms. |
Through cookies and similar technologies, we may collect or access the following:
If any cookie collects personal data (i.e., information about an individual who is identified or identifiable) or sensitive personal data, then the processing will be subject to the (Indian) Digital Personal Data Protection Act, 2023 (“DPDP Act”) (insofar as it applies) and consent will be required.
We will retain cookie data only as long as needed for the purpose it was collected, or as required under our data retention practices. Personal data processed via cookies will be subject to our retention and deletion policies.
The following specific data points may be collected through cookies:
At ideaForge Technology Limited we use cookies and similar tracking technologies (such as web beacons, pixels, and local storage) to enhance your experience, improve our website's functionality, and support our analytics and marketing efforts.
Under the DPDP Act, cookies that collect or process personal data require explicit and informed consent from the user — except for cookies strictly necessary for website operation.
Essential cookies (necessary for site functionality, security, or authentication) are used without requiring consent.
Non-essential cookies (Functional, Analytics, Marketing) are placed only after you have given consent through our cookie banner or preference settings.
When you visit our website for the first time, you will see a cookie consent banner or pop-up. You can choose to:
You can modify or withdraw your consent at any time by:
Upon withdrawal of consent:
These records are stored securely and retained in accordance with our data retention policy and applicable legal requirements.
You may manage or disable cookies via your browser settings (for example, through “Preferences” or “Settings”) or via our cookie banner. However, please note that if you disable or refuse certain cookies, the Site may not operate properly (or some services may degrade).
Some cookies on our Site may be set by third-party partners (for analytics, advertising, social media integrations, embedded content). These third parties may process cookies for their own purposes and may combine the information with other information they have collected about you.
We do not control the setting of these third-party cookies fully and encourage you to review their cookie policies and how they manage your data.
If you opt out of third-party cookies (via your browser settings or other mechanisms), this will limit the scope of data sharing with these third parties but may reduce functionality. Third-party processors are selected to help ensure compliance with applicable data protection laws.
Each third-party provider operates under its own privacy policy and cookie practices.
Some third-party cookies may track you across multiple websites to build advertising profiles. You can opt out of interest-based advertising.
When you interact with embedded content from third-party platforms (such as YouTube videos, social media feeds, or maps), those platforms may set their own cookies. We have no control over these cookies.
Each cookie has its own lifespan which may vary depending on the category and purpose. Some expire at the end of your session; others may persist for days, months, or until you proactively delete them.
We periodically review all cookies used on our Site to ensure they remain necessary and relevant to our business operations. Cookies and related data are retained only for as long as required to fulfil their intended purposes or as permitted under applicable law and our internal data retention practices.
If you withdraw your consent from a particular cookie category, we will respect your choice and cease using those cookies for subsequent sessions. Data already collected through such cookies will continue to be processed or retained in accordance with our retention policy and applicable legal requirements.
Personal data collected via cookies will be retained according to our data retention policy, which is generally:
| Category | Services Included | Data Collected / Purpose | Typical Retention Period |
|---|---|---|---|
| Essential | Usercentrics Consent Management Platform | Stores and manages user consent preferences, consent status, timestamps, and related consent records required for compliance. | Retained as required to store and manage consent preferences, as configured in the CMP, including consent record retention required for compliance purposes. |
| Functional | Google Tag Manager, LinkedIn Plugin, Yellow Messenger, Google Fonts | Supports website functionality such as tag loading, embedded plugins, chat/support functionality, and font rendering. May process technical identifiers, browser/device information, interaction data, and session-related data depending on the service. | Varies by service. Google Tag Manager and Google Fonts are typically session-based or retained only as long as required for website functionality. Yellow Messenger data may be retained as configured for chat/support functionality. LinkedIn Plugin retention depends on LinkedIn's applicable cookie/storage settings. |
| Analytics | Google Analytics, Google Syndication, Hotjar | Used to understand website usage, traffic sources, user interactions, performance, and visitor behavior. May collect cookie identifiers, device/browser information, IP-related data, pages visited, session data, clicks, scrolls, and usage analytics. | Varies by service and configuration. Google Analytics retention is typically based on account settings, commonly up to 14 months or longer if configured. Google Syndication retention depends on Google cookie settings. Hotjar retention varies by feature and configuration, from session-based cookies to longer analytics retention. |
| Marketing | Google Ads, DoubleClick Ad, LinkedIn Insight Tag, Campaign / UTM Tracking, Conversion Linker | Used for advertising, remarketing, campaign measurement, conversion tracking, attribution, and ad performance analysis. May collect cookie identifiers, device/browser information, referral/campaign parameters, interaction data, conversion events, and advertising identifiers. | Varies by service and configuration. Google Ads, DoubleClick Ad, and Conversion Linker commonly use cookies for conversion and advertising attribution, often up to 13 months. LinkedIn Insight Tag cookies may commonly be retained up to 2 years. Campaign / UTM tracking is typically session-based or retained for the configured campaign attribution period. |
We periodically review the cookies and data processing services used on our website to ensure they remain necessary, proportionate, and aligned with the purposes disclosed in this Cookie Policy.
The use of cookies and similar technologies by ideaForge Technology Limited is governed by the applicable data protection and information technology laws in India, including but not limited to the DPDP Act, the Information Technology Act, 2000, and the SPDI Rules.
We process personal data obtained through cookies on the basis of explicit user consent, as required under Section 6 of the DPDP Act.
Strictly necessary cookies are used under the legal principle of legitimate interest, as they are essential for the operation, security, and accessibility of our website.
For non-essential cookies (analytics, functional, and advertising), we obtain your prior and informed consent through our cookie banner or preference centre before deploying such technologies.
As a Data Principal under the DPDP Act, you have the right to:
Requests or complaints may be addressed to our Data Protection Officer at dpo@ideaforgetech.com. We will acknowledge and respond to such requests in accordance with the timelines prescribed under applicable law.
Certain third-party cookies (such as analytics or advertising tools) may transfer data outside India. Such transfers are made in compliance with Section 16 of the DPDP Act (as amended from time to time) and any government-notified restrictions. Where applicable, contractual and technical safeguards are in place to ensure equivalent protection of personal data.
We at ideaForge Technology Limited take all reasonable steps to ensure compliance with applicable privacy and security laws. However, we are not responsible for the data practices of third-party cookie providers. Users are encouraged to review the privacy and cookie policies of such third parties to understand their respective legal obligations and data handling practices.
We are not liable for:
For cookies that are strictly necessary, we may place them without the need for your prior consent, because they are required for the Site to function.
For non-essential cookies (performance, functional, targeting/advertising) that process personal data or track user behaviour beyond what is strictly necessary, we will seek your informed consent prior to placing those cookies.
“Consent” means a freely given, specific, informed and unambiguous indication of your wishes. This may mean you actively select a consent option (for example via cookie banner or preference centre) or through a clear affirmative action.
You must have the ability to refuse or withdraw consent easily.
If you choose to refuse or withdraw consent for non-essential cookies, you may still use our Site but some features might not work properly.
We will keep records of your consent and preference settings, and we will honour them.
The DPDP Act provides special protection for children (individuals under 18 years), in line with the same:
In case of a personal data breach involving cookie data, we will:
We may update this Cookies Policy from time to time (for example to reflect changes in cookies used, third-party services, or applicable law). When we do, we will update the “Last updated” date at the top of this Policy. We encourage you to review this Policy periodically. Your continued use of the Site after any change constitutes acceptance of the revised Policy.
If you have any questions, comments, grievances or requests regarding this Cookies Policy or our cookie practices, please contact us at:
ideaForge Technology Limited
Email: dpo@ideaforgetech.com
Address: 702, Q2, Aurum Q Parc, TTC Industrial Area,
Thane Belapur Road, Ghansoli-400701, Maharashtra, India
This Cookie Policy shall be read in conjunction with our Privacy Policy available at: https://ideaforgetech.com/privacy-policy